“Sell It on the Web!"

Sales Skills and Website Concept Project
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Brief Project Overview:

Students will examine the world of advertising as well as the business of sales. Here the students are challenged to present themselves as a web designer who will create a mock-up of a web site, or a storyboard, for a fictitious customer who wants to sell his business products or services. The students must convince the customer, using the successful steps of selling, that they are the best persons for the job; as well as demonstrate to the customer their knowledge of advertising on the web.

Appropriate Subjects and Grade Levels
For high school students in the following classes:
  • Business
  • Marketing
  • Business Enterprise
  • Technology
  • Economics
Length of Project

Approximately 3 days (55-minute class periods)

1st period - ~ 1 hour

Complete the Printed Advertising Examples exercise and the Salesmanship list exercise

2nd period ~ 1 hour

Complete the website essentials rubric
Assign groups to fictitious businesses
Complete the website mock-up exercise.
Post projects

3rd period ~ 1 hour

Review posted projects
Assess with student-generated rubric
Choose best in show

NOTE: The length of this project is an estimated minimum time needed for completion that may easily be expanded upon. The length of time will naturally increase as the project is expanded upon by the teacher as it is adapted to meet classroom and curriculum goals.

Teacher Materials Provided
Student Materials Provided
Classroom Facilities Needed
  • Desk space to work with poster paper and materials
  • Internet access for reviewing existing web site designs would be a bonus, either as an individual student exercise or as a teacher demonstration
Student Supplies Needed
  • Large chart paper (four pieces per team)
  • Markers/tape/scissors/glue sticks
  • Magazines to cut up for product pictures
Special Resources Needed
  • Samples of five different print advertising strategies cut from tabloids, magazines or newspapers, using the criteria listed in Advertising – The Magic of Communications reading
Teacher Preparation Checklist
Recommended Background Materials
  • Advertising Today by Warren Berger
  • Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas book by Edward Werz, Sally Germain
  • Words That Sell book by Richard Bayan
  • Creative Leaps: 10 Lessons in Successful Advertising Inspired at Saatchi & Saatchi book by Michael Newman
  • The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening-Up a Sales Meeting book by Peggy Carlaw, Vasudha Kathleen Deming
  • Fabled Service: Ordinary Acts, Extraordinary Outcomes book by Bonnie Jameson, Betsy Sanders
Optional: Follow-up Activities
  • This project can be translated into actual web pages for a class that has access to web design tools, i.e. basic or advanced web design; allow more time for the construction of the sites
  • Students can take this information to the Internet and explore the marketing and salesmanship that underlies existing retail establishments; use both large ticket items and more specialized purchases to see how the advertisement and sales campaigns differ

“Sell it on the Web!”
Sales Skills and Website Concept Project

Written and Edited by:

Mark Hajewski
Diane Miles
Ruth Ellis

Sierra Community College developed and produced the Business Industry Sector Grant for Finance and Business. Funding provided by the Carl D. Perkins Vocational and Technical Education Act of 1998 through the California Department of Education.

For more information please visit: FAB.SierraCollege.edu

Sierra Community College , through the Finance and Business Insustry Sector Grant, worked with high school teachers in a two-year long project to create and test these classroom project lesson plans. The objective was to provide high quality, ready-to-use lessons that integrated vocational and academic standards, concepts and curriculum.

Read more about the FAB grant and its mission.